At Next-Gen Chairs, we take your privacy seriously. This Privacy Policy explains what personal data we collect, how we use it, your rights, and how you can contact us.

This policy applies to visitors and customers using our website: https://nextgenchairs.com. It does not apply to data collected offline or through other channels.

1. Who We Are

For the purposes of this policy, Next-Gen Chairs is the data controller responsible for your personal data collected through our website.

If you have any questions, you can contact us at:
Email: [Insert your business email]

2. What Information We Collect

We may collect and process the following information:

a. Information you provide directly:

Name, email, phone number

Shipping and billing address

Payment details (processed securely via third-party providers)

Order details and customer service messages

b. Information collected automatically:

IP address, device type, browser information

Site usage data (via cookies and analytics tools)

Referrer URL and navigation behaviour

3. How We Use Your Information

We use your personal data for the following purposes:

To process and deliver your orders

To manage returns, warranties, and support requests

To respond to your enquiries

To improve our website and services

To send order updates and service emails

To send marketing communications (only with your consent)

To detect and prevent fraud

4. Legal Bases for Processing (UK GDPR)

We process your data under the following lawful bases:

Contract – to fulfil your orders and provide support

Consent – for marketing or optional cookies

Legitimate interest – to improve our services and prevent fraud

Legal obligation – where we are required to retain data for tax or record-keeping purposes

5. Cookies and Tracking Technologies

We use cookies and similar tools to:

Understand how our website is used

Remember your preferences

Improve your shopping experience

Enable advertising (with your consent)

You can manage your cookie settings in your browser. For full details, see our Cookie Policy.

6. Who We Share Data With

We may share your data with trusted third parties including:

Payment processors (e.g. Stripe, PayPal)

Delivery and logistics partners

Analytics providers (e.g. Google Analytics)

Marketing platforms (only with your permission)

Our web hosting and technical support providers

We do not sell or rent your personal data.

7. International Data Transfers

Some of our service providers may process data outside the UK (e.g., the US). Where this applies, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK ICO.

8. How Long We Keep Your Data

We keep personal data only as long as necessary to fulfil our purposes, including legal and accounting requirements.

Typical retention periods include:

Order and account data: up to 7 years

Customer support messages: up to 2 years

Marketing preferences: until you unsubscribe

9. Your Rights

Under the UK GDPR, you have the right to:

Access your personal data

Request correction of inaccurate or incomplete data

Request deletion of your data (in certain cases)

Object to processing based on legitimate interest

Withdraw consent at any time

Request data portability

Restrict or object to how we use your data

To make a request, contact us at [Insert your email]. We aim to respond within 1 month.

If you're not satisfied, you can lodge a complaint with the Information Commissioner’s Office (ICO):
www.ico.org.uk

10. Children's Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect data from minors. If you believe a child has submitted personal data, please contact us immediately.

11. Updates to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page, with the date of the most recent update shown at the top.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:
Email: [Insert your preferred contact email]